CYBER HEALTH

WORKSHOP ONE

YOUR BRAND

WORKSHOP TWO

LET'S GET STARTED

Workshop Two - Your Brand
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WHAT IS A BRAND?

When you hear the term "brand," what comes to mind? Share your own definition of what you think the term brand means with a partner for the next 60 seconds.

Click this link to share:

Questions to Consider:

1) What are some common brands that you see in the media? 

2) Do people have brands?

1) DISCUSS

A BRAND is a reputation or impression!

This can be with a product, a place, or a person.

2) ASSESS

Scenario 1: My First Date

Scenario 1 - Your Brand
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Now that you have discussed the brands of each restaurant, listen to the audio below and select the best brand.

Scenario 1 Recap - Your Brand
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Scenario 2: Car Shopping

Scenario 2 - Your Brand
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Now that you have discussed the brands of each car, listen

to the audio below and select the best brand.

Scenario 2 Recap - Your Brand
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3) ENGAGE

Directions:

Select a celebrity name from the list to the right. Think of three descriptive words to describe them as a celebrity.

Post your person's name and your three descriptive words in the discussion forum. 

The descriptive words should all be adjectives. Avoid sharing stories or statements. Just use three descriptive words to describe the person.

After everyone had posted to the discussion forum, review and share posts.

Personal brands

Donald trump

taylor swift

kanye west

CHRIS BROWN

oprah winfrey

katy perry

nicki minaj

beyonce

JUSTIN BIEBER

JAY Z

CARDI B

lebron james

bruno mars

J COLE

 

Personal Brands - Your Brand
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YOUR  PERSONAL  BRAND

4) THINK

What Is Your Brand? - Your Brand
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Share three positive characteristics that describe your brand!

YOUR  social media BRAND

5) EVALUATE

View your social media accounts. Assess whether your social media brand is an accurate depiction of your personal brand.

Question: How can your social media brand impact

your personal life offline?

CLEANING UP YOUR SOCIAL MEDIA

Curriculum created by Jimmeka Anderson

Founder, Executive Director of I AM not the MEdia, Inc.