LET'S GET STARTED
WHAT IS A BRAND?
When you hear the term "brand," what comes to mind? Share your own definition of what you think the term brand means with a partner for the next 60 seconds.
Click this link to share:
Questions to Consider:
1) What are some common brands that you see in the media?
2) Do people have brands?
A BRAND is a reputation or impression!
This can be with a product, a place, or a person.
Scenario 1: My First Date
Now that you have discussed the brands of each restaurant, listen to the audio below and select the best brand.
Scenario 2: Car Shopping
Now that you have discussed the brands of each car, listen
to the audio below and select the best brand.
Select a celebrity name from the list to the right. Think of three descriptive words to describe them as a celebrity.
Post your person's name and your three descriptive words in the discussion forum.
The descriptive words should all be adjectives. Avoid sharing stories or statements. Just use three descriptive words to describe the person.
After everyone had posted to the discussion forum, review and share posts.
YOUR PERSONAL BRAND
Share three positive characteristics that describe your brand!
YOUR social media BRAND
View your social media accounts. Assess whether your social media brand is an accurate depiction of your personal brand.
Question: How can your social media brand impact
your personal life offline?